Jack Purcher argues in his post that Samsung's project that is designed to assist those with mobility issues is just another PR ruse. He stated that Samsung's research on brain-computer interface technology is nothing innovative as others have already proceeded with similar research. For example, Sony filed a patent in October 2012 on the very same idea for a gaming system.
"Samsung is trying to "sound innovative" in the mobile space to help counter Apple's real innovations that kick start the true smartphone revolution in 2007. Samsung's marketing team is trying to get the public to at least perceive Samsung as being innovative so that they could build a new mystique around their brand. Yet until Samsung actually delivers such a product, a tablet controlled by your brain, it's just a PR ruse and typical Samsung poppycock." -Jack Purcher
I can understand Purcher's point of view towards Samsung's new patent application being a PR ruse. However, I do also think it is very ironically that how Apple is trying to call Samsung's newly filed patent on brain-computer interface technology to be a PR ruse when Apple filed the patent on iTunes U, which I talked about in my previous post. I understand that iTunes U can be implemented much sooner than Samsung's brain-computer interface. However, I do not see iTunes U, or Apple's tablet-computer hybrid to be innovative.
Most of the time, companies file patents on ideas that have not implemented into their actual manufacturing. At least, I am glad to see how Samsung is actually conducting research with the scientists to try to develop the brain-computer interface technology. Even though right now the media spotlight is on Samsung vs. Apple to fight to be on the innovative leader in the smartphone industry, we never know when another company beats both of them in the future.
For more information, visit: http://www.patentlyapple.com/patently-apple/2013/04/is-samsungs-brainwave-tablet-realistic-or-just-a-pr-ruse.html
I'm not entirely sure if this could be true, but it's definitely indicative of where the world is going in technology. Using this at some point in my life would be a dream come true
ReplyDeleteThis is definitely one of those things that are a definite possibility for the future, but I agree with Apple in terms of the fact that they are using this in order to receive a brand image on innovation.
ReplyDeleteI agree with you Angela. While Apple has been paving the road of innovation for the last couple years, eventually another company will 'catch up.'
ReplyDeleteSamsung may be that company on the cusp of developing something revolutionary like this Brain-Company Interface.
Interesting! This brain-computer interface actually reminds of something like Google Glasses where we eventually want to remove the hardware component of using technology. I wonder, though, what the proprietary piece of this technology is, given that many companies out there have been designing similar things.
ReplyDeleteI think even if this is true, it's too soon for the world to adopt technology like this. People simply aren't ready for having a direct connection from the brain to a computerized interface.
ReplyDeletelike Sandy, this post reminded me of google glasses. I am excited to wait till this technology is actually implemented in some device that is at a price point, accessible to most people.
ReplyDeleteThis is a wild technology if it is feasible. I agree with the Google glasses comment and I personally think that this could be a game changing concept if executed properly. However, there is a high likelihood that it is very far in the future.
ReplyDeleteIt is a breather to read something besides boring court cases. This technology does seem a bit far stretched. I cannot imagine how much lazier people will get if this is widespread. Really, this will help stroke and similar victims most.
ReplyDeleteJust within our generational era and/or our parent's era we have been introduced to television, colored television, the internet, LCD, laptops, iPhones, Google Glasses--I know I missed a lot in between: but when seen at the rapid increase of technology, this new technology while it seems unreal, is expected.
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